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Flip Video concert featuring Jessica Mauboy - unplugged
Public City was responsible for a grass roots event - a Flip concert featuring Jessica Mauboy unplugged. Mauboy was only one week away from her biggest night at the 2009 ARIA Awards and the Flip had only just launched, making the event a hot ticket for the key audience. The event was promoted via media partners; TVHits, Girlfriend Magazine and 2Day FM, who were each allocated double passes to give away.
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Public City launches Iconic KingGee's WorkBoardie.
A tough, light weight board short for tradies who enjoy a surf before or after work - without having to change out of their work gear! Public City was set the challenge of launching the product and stimulating interest in purchase. Like every campaign, key media were identified first, followed by the story angles that would be interesting to them and meaningful to their varying audiences.
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I.T. on Tap is the first fully hosted and managed IT service for growing businesses
Public City worked with I.T. on Tap on a media launch to introduce its new service to small businesses. Combining creativity, our trademark sense of humour and strategic thinking, Public City created a small business first aid IT kit. Each inclusion introduced one aspect of the I.T. on Tap service in relation to the business pain that it relieved. The response was phenomenal, and together with the momentum PR to maintain share of voice, the coverage has been informative and reached the right audience.
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Franck Provost Paris launches its first salon in Australia
Franck Provost Paris was opening its first ever Australian salon, 651st worldwide. Although regarded internationally as a brilliant brand, the immediate objective was to fill the shop with local patrons as quickly as possible.
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Babypredictor.com.au launches its mobile entertainment service
Babypredictor.com.au is a humorous, mobile and online entertainment service which predicts what babies could look like. Developers, WOW Entertainment wanted to encourage use of the product. The strategy? Take a humorous approach to a humorous product.
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