Q&As (Questions and Answers) are an interesting exercise. In PR, we try to anticipate curly questions a client may receive from the media or public, and provide (well thought out and planned) answers the spokesperson can use with ease, without being thrown and without damaging the company's reputation.

I'll tell you one thing, the word "sorry" - isn't normally accepted in many corporate 'Answers'.

With the advent of social media - that's changing. One of the reasons for this is that individuals can now very easily share their disapproval, have their voices heard, their opinions shared. In numbers, this is very powerful! So answers that are not authentic, reasonable and human - will be quickly called out, and the response? You'll lose trust and credibility.

A tweet from Julie Poseti brought this Facebook Privacy Q&A to my attention this morning. The VP for public policy at Facebook answered questions from New York Times' readers. One thing that stood out for me, were the VP's liberal apologies in some of his answers. As well as his (perceived) comfort at accepting where Facebook could and (apparently) now will do things better when it comes to privacy and communication surrounding changes.

Some readers commented on his answers - not everyone accepted them. Not everyone accepted his apologies, either.

Have a read of it here -and let me know what you think.